There's been a whole business of incorporating the humble teddy bear into runway collections, editorials and photo shoots of independent designers. The catalyst for this moodboard was undoubtedly the teddy bears at the Moschino Fall 2013 show, but I wanted to further explore the theme. Jeremy Scott did not champion this idea but social media and the street style phenomenon has popularized his designs above all others. It seems rather unfortunate that the pioneers of underground culture, in particular style such as FRUiTS go unrecognized. However this idea inspired by doe-eyed young girls (and boys!) dragging their favourite teddy around everywhere is universal. It comes as no surprise that the motif does not reoccur as does many major trends, but is ever present in the background rather than at the forefront. The idea of a stuffed bear as a constant companion has therefore been replaced in many instances by a favourite clutch, a pair of trademark sunnies or a cell phone. They are objects which become an integral part of our identity and self-expression and without them we would feel utterly lost.
1- Ashley Williams FW13. 2- The Beckerman Sisters in Coach. 3- Photography by Rachel Louise Hodgson for Haunt-Mag.com Issue 5. 4- original design by Molly Trubody. 5- Björk . 6- 60′s dorm room. 7- Ashley Williams A/W13 via The Guardian, 8- Shutter & Love Girls are Dancin’ on In Tokyo, 1996
compiled and edited by Kotari Iizawa. 10- Street Style at Milan Fashion Week via FashionGum.com, 11- Vogue Australia November 2013. 12- Antonina Vasylchenko by Danil Golovkin for Vogue Russia, December 2012. 13- Backstage at Ashley Williams' Fashion East Show, 14- Moschino Fall 2015 Runway. 9 & 15- original designs by ShopFloorWhore.